新媒体时代重大疫情网络舆情的引导与治理

On the Guidance and Governance of Network Public Opinions on Major Epidemic Diseases in the New Media Era

网络舆情的固有属性,依旧存在类似于“破窗理论”衍生的次生网络舆情,以及信息迟滞引发的“羊群效应”等新的问题。重大疫情舆情发生时,应提高舆情治理的时效性和实效性,坚持信息透明原则,重视舆情引导,构建完整舆情治理体系,以法律作为舆情治理的根本保障等方式,做好重大疫情舆情正向引导与网络信息治理工作。

Due to the inherent nature of network public opinions,there are still some new problems such as secondary network public opinions derived from“broken window theory”and“herd effect”caused by information delay.For dealing with the outbreak of major epidemic diseases,there is a need to do positive guidance and network information management.To this end,the following strategies are put forward:improving the timeliness and effectiveness of public opinion management,adhering to the principle of transparency,attaching great importance to the public opinion guidance,building a complete public opinion management system,and taking law as the fundamental guarantee of public opinion management,etc.