鄂伦春族旅游类文创产品设计的策略

On Strategies of Designing Oroqen Tourism Cultural and Creative Products

依托鄂伦春族传统文化开展旅游类文创产品设计工作,既能有效推动鄂伦春传统文化的传承与发展,且对提升旅游类文创产品所具有的文化内涵与吸引力具有重要意义。鄂伦春族旅游类文创产品设计可以从鄂伦春族旅游类文创产品文化性与功能性的平衡、受众情感的满足、系列化产品的开发及品牌识别体系的构建四个层面予以构思、开发。

Designing tourism cultural and creative products based on the traditional culture of Oroqen nationality can effectively promote the inheritance and development of Oroqen traditional culture,and it has important significance to enhancing the cultural connotation and attraction of tourism cultural and creative products.When designing Oroqen tourism cultural and creative products,the four aspects can be taken into account:the balance of cultural and functional nature regarding the products,the satisfaction of audience emotion,the development of serialization products and the construction of brand identification system.