市场营销专业“西方经济学”课程改革研究——以应用型本科院校为域

Research on the curriculum reform of Western Economics in marketing

应用型本科院校与研究型本科院校不同,在教学目标上重点培养学生的动手能力与应用技能,西方经济学作为市场营销专业的核心课程之一,对于学生的实践能力培养有着重要意义。笔者围绕培养学生创新能力为目标,通过对西方经济学课程及市场营销专业学生的特点进行分析,从教学内容、教学方法、考核方式的三方面进行探讨,有针对性的提出改革建议,以此来提高应用型本科院校市场营销专业西方经济学课程的教学质量与效果。

Application-oriented undergraduate colleges are different from research-oriented undergraduate colleges.They focus on training students*practical and applied skills in teaching goals.Westem economics,as one of the core courses in marketing,is of great significance for students'practical ability training.The author focuses on cultivating students*innovation ability,analyzes the characteristics of Western Economics courses and marketing students,and proposes reform proposals in a targeted manner from the three aspects of teaching content,teaching meth・ods,and assessment methods to improve the teaching quality and effectiveness of Western Economics courses for marketing majors in applied undergraduate colleges.