互联网时代大学生旅游产品消费行为分析——以东莞地区为例

Analysis on Tourism Product Consuming Behaviors of College Students in the Internet Age:Case study of Dongguan region

旅游产业在互联网的推动下拥有稳定、规模的信息流通渠道,市场也变得更加细化。在校大学生是我国旅游产业中非常重要的一个客源细分市场,这一群体自身的特点非常鲜明,使得旅游行业在大学生旅游产品的开发问题上难以把控。在对以东莞地区大学生为例的大学生旅游产品消费情况调查和数据收集的基础上,结合大量关于大学生旅游消费的相关资料,针对影响其消费行为的因素,论述网络时代大学生旅游产品开发的可行性、特点和存在的问题,以期为大学生旅游产品开发的策略提供借鉴。

Driven by the Internet,tourism industry has a stable scale of channel for information flow,and tourism market is getting more detailing.College students are a very important market segment in the tourism industry of China.But the market of college students is hugely discrepant with other market segments in terms of tourist consumption.This group of consumers has very vivid characteristics which make it difficult for tourism industry to master development of the specific tourism products.By taking college students of Dongguan region as instance and on the basis of survey and data collection over their consuming situation of tourism products,this article,combining a plenty of related information about tourism consumption of college students and being specific to factors affecting their consuming behaviors,has discussed feasibility,characteristics and existing problems of tourism product development for college students in a network age,and at last has proposed corresponding strategy.