新经济形势下企业市场营销战略思维研究

Research on Enterprise Marketing Strategic Thinking Under the New Economic Situation

目前我国已进入全新的经济发展阶段。对企业来说,传统的管理模式以及管理理念已经很难适应新经济模式的发展,需要在市场营销模式上寻求新的突破口,提升企业的发展动力。与此同时,发展环境的变化、竞争性因素的变化以及不确定性因素增加是企业在当前的市场环境下所面临的重要问题。如何获得更好的发展,市场营销战略如何应对自身的发展是企业目前需要思考的。因此文章主要从传统的市场营销战略以及新经济背景下企业营销现状进行对比研究,提出在新经济形势下企业的市场营销战略应如何布局,以适应新经济形势下市场环境的变化。

At present,China has entered a new stage of economic development.For enterprises,the traditional management mode and management concept has been difficult to adapt to the development of the new economic model,it is necessary to seek a new breakthrough in the marketing mode to enhance the development momentum of enterprises.At the same time,the change of development environment,the change of competitive factors and the increase of uncertainty are the important problems faced by enterprises in the current market environment.How to get a better development,how to deal with the development of marketing strategy is what enterprises need to think about at present.Therefore,mainly from the traditional marketing strategy and the background of new economy,this paper makes a comparative study on the current situation of enterprise marketing,and puts forward how the enterprise's marketing strategy should be arranged under the new economic situation,so as to adapt to the changes of the market environment under the new economic situation.