媒体融合背景下党刊表达方式创新研究

Research on the Innovation of Expression Mode of Party Journals under the Background of Media Convergence

对照“四全”媒体的要求,党刊在内容的广度和深度、技术的研究和应用、受众的覆盖面和接受度等方面仍存在短板。《群众》杂志作为拥有80多年历史的党刊,始终将媒体融合作为重点工作,积极推进传播手段变革和话语表达方式创新,努力构建思想理论传播高地,有效提升了杂志的传播力、影响力。

Compared with the requirements of the“four complete”media,there are still some shortcomings in the breadth and depth of the content,the research and application of technology,the coverage and acceptance of the audience.As a Party journal with a history of more than 80 years,“the masses”has always focused on the development of media integration,actively promoted the reform of communication means and innovation of discourse expression,and made efforts to build a highland of ideological and theoretical communication,which effectively enhanced the communication power and influence of the magazine.