基于4R理论的内部审计营销策略研究

Research on Internal Audit Marketing Strategy Based on 4R Theory

本文从内部审计部门和企业的关系入手,借助市场营销的4R理论,探究内部审计营销的策略。

This article starts with the relationship between the internal audit department and the enterprises,with the 4R theory of marketing to explore internal audit marketing strategies.