传统元素与现代设计在文创产品中的善用与融合

The effective use and integration of traditional elements and modem design in cultural and creative products

文创产品在满足人们使用价值的同时还应传递一份文化熏染,其灵魂在于对传统经典的传承与创新。分别从经典图纹的移植衍变、传统色彩的汲取运用、内在精神的传承延续、材质载体与主体造型的结合共生等方面进行阐述,旨在将中国传统元素与现代设计在文创产品中进行善用与融合,使之焕发出鲜活的生命力。

While satisfying people's use value,cultural and creative products should convey a cultural influence,whose soul lies in the inheritance and innovation of traditional classics.This article explains the content from the following parts:the transplantation and evolution of classic patterns,the use of traditional colors,the inheritance and continuation of the inner spirit,the combination and symbiosis of the material carrier and the main body shape,etc.,aiming to make good use of traditional elements in China and modern design in cultural and creative products for making it glow with fresh vitality.