新媒体时代的旅游目的地宣传和营销策略研究

Research on the Tourism Destination Publicity and Marketing Strategies in the New Media Era

随着我国新媒体时代的到来,新媒体技术已经逐渐深入人们的日常生活中,相关的旅游行业要想进行高效的目的地宣传以及营销工作,就需要借助新媒体技术的力量,建立各种资源共享平台,以此来提高旅游企业整体运行效率。论文主要通过新媒体对于旅游目的地营销以及宣传工作的作用、影响以及具体的运行途径三部分进行论述,希望能够给予相关的旅游企业以及部门一些切实可行的建议。

With the arrival of the new media era in China,new media technology has gradually penetrated into people's daily life.In order to carry out efficient destination publicity and marketing work,relevant tourism industry needs to establish various resource sharing platforms with the help of new media technology,so as to improve the overall operating efficiency of tourism enterprises.This paper mainly discusses the role and influence of new media in tourism destination marketing and publicity,as well as the specific way of operation,hoping to give some practical suggestions to relevant tourism enterprises and departments.