“互联网+”下的地方特产市场营销策略——以合川桃片、宣威火腿和苗族银饰为例

Marketing strategy of local specialty under Internet plus--Take Hechuan peach slices, Xuanwei ham and Miao silver ornaments as examples

地方特产是代表着某一特定地区所拥有的带有文化和历史内涵的地方特色产品。随着李克强总理提出的“互联网+”时代的到来,互联网与各行各业相结合,极大推动了行业的发展。现基于“互联网+”的特色,以合川桃片、宣威火腿和苗族银饰为例对地方特产的营销模式和存在的问题进行分析和探讨,并提出解决的方案和建议。

local specialties represent the culture of a particular region And historical connotation of local characteristic products.With Premier Li Keqiang“'s interconnection”With the advent of the“network+”era,the combination of the Internet and all walks of life has greatly promoted the development of the Internet Industry development.Now based on the characteristics of“Internet+”,Hechuan taopian,Xuanwei Ham and Miao silver jewelry as an example of local specialty marketing model and problems Analysis and discussion,and put forward solutions and suggestions.