“新农人”短视频兴起中的城乡互动与关系重构

Urban-Rural Interaction and Relationship Reconstruction in the Rise of“New Farmers”Short Videos

短视频时代中,“新农人”短视频的兴起,显现了农村在城乡互动中主动性的增强和城乡关系的重构。以短视频为媒介,“新农人”通过“云空间”的生活分享、田园文化的建构性呈现、农村电商的发展,进一步推动了城乡的生活互动、文化交流和经济交往,进而使得城乡关系发生重构:社会生活关系日益一体化、文化关系呈现“反哺性”、经济关系进一步双向互通化。

In the era of short videos,the rise of“New Farmers”short videos shows the enhancement of rural initiative in urban-rural interaction and the reconstruction of urban-rural relations.With short videos as the medium,through the life sharing of“cloud hosting,”the constructive presentation of pastoral culture and the development of rural e-commerce,“new farmers”have further promoted the life interaction,cultural and economic exchanges between urban and rural areas,thus reconstructed urban-rural relations.The social life relations have become more integrated,the cultural relations“back-feeding,”and the economic relations further open to two-way exchange.