联动发展打造粤港澳大湾区马拉松赛事品牌研究

Study on the linkage development to build a marathon brand in Guangdong-Hong Kong-Macao Greater Bay Area

近年来,我国马拉松赛事呈井喷式发展,马拉松赛事在促进全民健身和体育产业发展等方面发挥重要作用,但区域内也出现了同质化竞争、无序发展等问题.对粤港澳大湾区马拉松赛事发展现状进行分析,从区域看,粤港澳大湾区马拉松赛事每年举办的规模赛事场次在国内位居前列,与长三角、珠三角相比还有较大上升空间,顶级马拉松赛事发展水平国内领先.区域内马拉松赛事如何联动发展还是新的研究领域,粤港澳大湾区应从建立马拉松赛事联盟的联动发展机制入手,在马拉松赛事的类型设置、空间分布、举办时间等方面整体布局区域内的发展,通过协同联动、合作共赢提高区域内马拉松赛事的整体水平,通过设立粤港澳大湾区马拉松大满贯、共建传播平台等打造品牌赛事.

In recent years,marathon events in our country have been developing in a blowout way.Marathon events play an important role in promoting the development of national fitness and sports industry,but there are also problems such as homogeneous competition and disordered development in the region.Based on the analysis of the current situation of the development of Marathon events in Guangdong-Hong Kong-Macao Greater Bay Area,from the regional perspective,the number of large-scale events held by the marathon events in Guangdong-Hong Kong-Macao Greater Bay Area is at the forefront in China every year.Compared with the Yangtze River Delta and the Pearl River Delta,there is a larger room for improvement.The development of top marathon events is leading in China.How to interactively develop the marathon events in the region is still a new research field.Guangdong-Hong Kong-Macao Greater Bay Area should start with the establishment of the linkage development mechanism of the marathon events alliance,make overall layout of the development in the region in terms of the type setting,spatial distribution,holding time,etc.of the marathon events,improve the overall level of the marathon events in the region through collaborative linkage,win-win cooperation,and build brand events such as marathon Grand Slam,co-construction of communication platform,etc.