全媒体时代高校思想政治教育话语优化探析

The Discourse Optimization of Ideological and Political Education in Colleges and Universities in the All-Media Era

全媒体的迅速发展给当前高校思想政治教育话语带来了日益深刻的影响。一方面,它给高校思想政治教育话语在内容、输出形式、实效性等方面的优化提供了难得的机遇;另一方面,它也给高校思想政治教育话语带来了严峻的挑战。因此,高校思想政治教育要把握机遇,从话语理念、话语内容、话语表达等多个维度入手,优化高校思想政治教育话语,积极探索话语优化的创新思路,以适应时代发展的需求。

The rapid development of the whole media has brought increasingly profound influence to the discourse of ideological and political education in colleges and universities.On the one hand,it provides a rare opportunity to optimize the content,output form and effectiveness of ideological and political education discourse in colleges and universities.On the other hand,it also brings severe challenges to the discourse of ideological and political education in colleges and universities.Therefore,from the perspectives of discourse idea,content and expression,colleges and universities should grasp the opportunity to optimize the discourse of ideological and political education,actively explore innovative ideas of discourse optimization and ways to solve the difficulties in order to meet the needs of the development of the times.