文旅融合促进湖南城市夜间旅游创新发展研究

On Promoting the Innovation Development of Urban Night Tourism in Hunan Through the Integration of Culture and Tourism

城市夜间旅游是我国城市旅游的新形态,也是城市经济繁荣的创新途径。文旅融合是一个以文化促旅游、以旅游兴文化的过程,对促进城市夜间旅游创新发展具有重要意义。基于文旅融合视角下,文章通过分析湖南城市夜间旅游发展的现实背景和意义,结合发展现状和问题,提出政策支持、规划引导、完善供给、产品创新、特色打造和环境营造六项发展策略,以期推动湖南城市夜间旅游的创新发展。

Urban night tourism is a new form of urban tourism in China and an innovative way for urban economic prosperity.The integration of culture and tourism is to promote tourism with culture and rejuvenate culture with tourism,which is of great significance to the innovation and development of urban night tourism.Based on the perspective of cultural and tourism integration,this paper,after analyzing the background and significance of the development of night city tourism in Hunan,with the development status and problems considered,provides a six-point development strategy of policy support,planning guidance,perfect supply,product innovation,feature creation and environment creation in order to promote the innovative development of urban night tourism in Hunan.