民族民间体育与旅游产业融合发展路径研究——以黔东南州为例

On the Integrative Development Path of Ethnic Folk Sports and Tourism Industry——Taking Qiandongnan Prefecture as An Example

文章首先分析了国内外有关体育旅游产业融合方面的相关研究,重点以黔东南州为例,系统分析了当地民族体育与旅游产业融合发展的特色优势、丰富多彩的自然环境和丰富特色的文化传统。在此基础上,进一步探讨了民族民间体育赛事与旅游产业融合发展的路径:参赛型、观赏型、参赛和观赏相结合的模式。最后通过地方体育与旅游主管部门的管理融合,出台体育产业与旅游产业融合发展的规范标准,打造全域民族体育旅游综合体项目,加强体育旅游专业人才的培养以对民族体育与旅游产业融合发展提供对策和建议。

This paper first analyzes relevant researches on the integration of sports tourism industry at home and abroad,and then takes Qiandongnan Prefecture as an example to analyze the characteristics and advantages of the integration and development of local ethnic sports and tourism industry:rich and colorful natural environment and rich cultural traditions.This paper further discusses the path of the integration and development of ethnic folk sports events and tourism industry:participating;watching;a combination of participating and watching.Finally,through the management integration of the local sports and tourism authorities,the standards for the integration and development of the sports industry and tourism industry will be introduced,the comprehensive building of ethnic sports tourism will be constructed,and the training of sports tourism professionals will be strengthened to provide countermeasures and suggestions for the integration and development of the ethnic sports and tourism industry.