问题与对策:我国旅游演出可持续发展的路径

Problems and Countermeasures:Approaches for the Sustainable Development of Tourism Performance in China

发展三十多年并日趋繁荣的中国旅游演艺市场,在文旅融合的新时代,衍生出制约市场的模式化、产业化、品牌化等诸多问题,亟须整合资源完善演艺产业发展,构建旅游演出行业标准统筹全局,打造具有鲜明特色的演艺品牌,从而进一步提高旅游演出在旅游业中的占比,推进旅游演艺"走出去",讲好中国故事,实现中国文化自信的现代性表达,寻找我国旅游演出可持续发展的有效路径。

In the past thirty years,Chinese tourism performing art has become increasingly prosperous.However,there are many problems as well in an era when culture and tourism are integrated.In fact,these problems have interfered with the modeling,industrialization and branding of the market.Therefore,it is necessary to conduct resource integration so as to boost the development of entertainment industry and build an industrial standard for tourism performance for the overall situation.With these measures taken,we can build a distinctive brand for the performing arts,thus further adding to the proportion that tourism performance takes up in tourism and motivating the tourism performance to go global.More importantly,this enables us to tell Chinese stories effectively,to achieve the modern expressions of Chinese cultural confidence and to figure out the approaches for the sustainable development of tourism performance in China.