中国旅游城市马拉松对城市旅游形象的提升机理分析

An Analysis of the Mechanism of Promoting Urban Tourism Image Through Marathon in Chinese Tourist Cities

城市马拉松的成功举办对外可增加城市旅游形象的曝光率、提升其知名度,对内可弘扬志愿者精神、促进城市旅游基础设施的改善和居民素养的提升、推动群众体育快速发展,研究城市马拉松对城市旅游形象的提升意义深远。在当前城市马拉松井喷式发展的背景下,理清城市马拉松对城市旅游形象的提升机制,可以为赛事举办主体政府、企业等宣传推广城市马拉松和城市旅游形象提供理论参考价值,对扩大城市马拉松赛知名度、提升并优化城市旅游形象与环境等产生理论指导意义。

The success of a city marathon can increase the exposure rate of the city tourism image,enhance its popularity,promote the spirit of volunteers,improve the city’s tourism infrastructure,improve the quality of residents,and push forward the rapid development of mass sports.Studying how the city marathon helps improve the city tourism image has far-reaching significance.Under the background of current urban marathon blowout development,clarifying the promotion mechanism of urban marathon in improving urban tourism image can provide theoretical reference for the host government,and the enterprises involved so that they can better publicize and promote urban marathon and urban tourism image.Besides,it is of great importance in providing long-term theoretical guidance for expanding the popularity of urban marathon,improving and optimizing the urban tourism image and environment.