融媒体背景下学术期刊的微信公众号运营策略——以江苏省5种高职高专学报为例

WeChat Public Platform Operation Strategy of Academic Journals Against the Background of Media Integration: A Case Study of Five Journals of Vocational Colleges in Jiangsu Province

随着期刊市场化改革的深入以及传统媒体和新兴媒体的融合发展,传统的办刊模式显然已经无法适应时代的发展。文章以江苏省5种高职高专学报的微信公众号为例,探析媒体融合趋势下,学术期刊的新媒体运营策略。

With the deepening of the market-oriented reform of periodicals and the integration of traditional media and new media,the traditional mode of running periodicals has been unable to adapt to the development of the times. Taking WeChat public platforms of five journals of vocational colleges in Jiangsu Province as examples,this paper analyzes the new media operation strategies of academic journals under the trend of media integration.