美丽乡村建设中村域品牌构建作用分析

Analysis on the Function of Village Brand Construction in the Construction of Beautiful Countryside

通过村域品牌构建助推乡村文化振兴,本文根据乡村实际,依据党的十九大提出的乡村振兴地重要战略决策,结合村域品牌概念及乡村各发展要素的归纳,以苗泉村为靶向,系统梳理传统村落核心乡村文化要素,将勤劳、善良、淳朴的民风民俗凝练为乡村文化的核心文化,进而凝聚成乡情乡魂,使之形成精神文化符号,以品牌的方式加以系统性规范,统一乡村理念、统一乡村视觉形象、统一村规民约,形成助推苗泉村文化振兴的重要路径,从而借助品牌化运行方式助推乡村文化振兴。

In order to promote the revitalization of rural culture through the construction of village brand,this papaer is based on the real situation of the village and the important strategic decision of the rural revitalization put forward by the Party of 19th National Congress of the Communist Party of China,combined with the concept of village brand and the induction of rural development elements,taking Miao Quan Village as the target,systematically analyzing the core rural cultural elements of traditional village,and the folk customs will be condensed into the core culture of rural culture which is systematically regulated.The unity of the three aspects of ruaral concept,rural image and village rules forms an important way to promote the revitalization of Miao Quan village culture,so as to promote the revitalization of rural culture with the help of brand operation mode.