生存驱动型女性裂变创业的模式分类研究——基于扎根理论方法的探索

Research on the Classification of Spin-off EntrepreneurshipModel for Female Existence-Driven Enterprises-Exploration Based on Grounded Theory

恰当的行为决策能够帮助女性裂变创业者有效解决各种生存问题。针对“生存因素如何驱动女性创业者成功完成裂变创业”这一研究问题,本研究采用扎根理论研究方法,对在理论抽样原则指导下选取的6位女性裂变创业者进行了系统研究,提炼出致富生存型、安定生存型、平衡生存型3个主范畴,并识别出主范畴之间的逻辑关系,归纳得到“生存驱动型女性裂变创业模式”这一核心范畴。研究发现,从不同主体出发的生存因素引致出这3种典型的生存驱动型女性裂变创业模式,并根据身份理论对3种模式的作用机理进行了详细阐释。本研究深化了对于生存驱动型女性裂变创业的理解,在裂变创业、女性创业以及生存型创业等相关领域做出了理论贡献,并对指导女性裂变创业实践也具有一定的启示价值。

Appropriate behavior decision-making can help female spin-off entrepreneurs effectively solve various survival problems.Aiming at the research problem of“how survival factors drive female entrepreneurs to successfully complete spin-off entrepreneurship”,it adopted the grounded theory research method to systematically study six female spin-off entrepreneurs selected under the guidance of theoretical sampling principle,and extracted three main categories of rich survival,stable survival and balanced survival,and identified the logical relationship between the main categories,summed up the core category of“survival driven female spin-off entrepreneurial model”.It finds that the survival factors from different subjects lead to three typical survival driven female spin-off entrepreneurial models:rich survival,stable survival and balanced survival.The mechanism of the three successful models is explained in detail according to the identity theory.It deepens the understanding of survival driven female spin-off entrepreneurship,and makes theoretical contributions in spin-off entrepreneurship,female entrepreneurship and survival entrepreneurship and other related fields,and has certain enlightenment value for the practice of female spinoff entrepreneurship.