喀斯特景区网络关注度时空特征研究——以小七孔为例

Spatial-Temporal Characteristics of Karst Ecotourism Area in Guizhou:Take Xiaoqikong as an Example

以贵州典型喀斯特景区——小七孔为案例地,基于百度指数平台,对其2016—2019年的网络关注度时空特征进行研究,得出结论:(1)各年度网络关注度分布变化具有极强的相似性,均呈现“四峰三谷”特征,季度变化趋势呈现波动状态且相对集中,季节性差异较大,淡旺季明显。(2)在周时段上,网络关注度分布特征具有较强相似性,表现为工作日较高,双休日较低,周内表现“日前兆”;周五至顶峰,周六、周日迅速回落等特征。(3)在春节、“五一”和“十一”期间,总体表现为节假日前网络关注度即开始逐渐上升,至第2-4个假日时达到最高峰值,随后迅速下降并趋于平缓状态,且集中程度更加偏向节假日前期。(4)网络关注度地理分布较集中且表现越来越分散趋势。华南、华东和西南等是重点集中区域;华北和华中地区总体较低,但北京市、湖南省较高;西北和东北地区均较低。从省份和城市看,均表现相似特征。根据结论提出了参考建议,以期为小七孔经营管理提供参考价值,也为贵州其他喀斯特景区提供借鉴意义。

Based on Baidu index,this paper takes Xiaoqikong,a typical karst eco-tourism area in Guizhou province,as a case to study its spatial and temporal characteristics of network attention from 2016 to 2019.The conclusions are as following:(1)there is a strong similarity in the distribution of network attention in each year,showing the feature of"four peaks and three valleys".The seasonal variation trend shows a state of fluctuation and is relatively concentrated,the seasonal difference is large,and the off-peak season is obvious.(2)in terms of the weekly period,the distribution characteristics of network attention have strong similarity,which is manifested as the higher working day,the lower weekends,and the"daily precursor"in the week;Friday to the peak,Saturday,Sunday fell quickly and other characteristics.(3)during the Spring Festival,May Day and National Day,the overall performance is that the network attention starts to rise before the holiday,reaches the peak in the second to the fourth holiday,then rapidly declines and flattens,and the concentration degree of network attention is more inclined to the early stage of the holiday.(4)the geographical distribution of network attention is relatively concentrated and increasingly dispersed.South China,east China and southwest China are the focus areas.It is lower in north and central China,but higher in Beijing and Hunan.Lower in the northwest and northeast.Both provinces and cities show similar characteristics.According to the conclusion,the paper puts forward some suggestions to provide reference value for Xiaoqikong experience management and other karst scenic spots in Guizhou.