摘要
新媒体时代背景下,健康类电视节目为大众了解健康知识提供了科学的平台,大幅度增强民众的健康意识。本文对新媒体时代下健康类电视节目发展现状进行简要分析,总结以往健康类电视节目选题与传播的经验和不足,提出了提高健康类电视节目传播效果的策略,以期促进节目规范化、科学化的发展,切实满足人民群众对健康知识的需求,以供参考。
Under the background of the new media era,huge changes have taken place in the morphological characteristics,program functions,and communication modes of TV programs.Take health TV programs as an example.Such TV programs provide a scientific platform for the public to understand health knowledge.Increase the public’s health awareness.This article briefly analyzes the development status of health TV programs in the new media era,summarizes the experience and shortcomings in the selection and dissemination of health TV programs in the past,and proposes strategies to improve the effectiveness of health TV programs in order to promote program standardization and scientification The development of health knowledge can effectively meet the people’s needs for health knowledge for reference.
作者
张旖
Zhang Yi(Hubei Radio and Television Station Wuhan,Hubei 430071)
出处
《卫星电视与宽带多媒体》
2020年第20期140-142,共3页
Satellite TV & IP Multimedia
关键词
新媒体
电视节目
健康知识
传播效果
new media
TV program
health knowledge
communication effect