国际化视阈下“旅游+体育”融合发展战略研究——以海南省国际帆船赛事为例

Strategic Research on the Integration Development of“Tourism+Sports”from the Perspective of Internationalization——Take Hainan International Sailing Competition as An Example

随着旅游空间的拓展及旅游资源的整合,旅游产业发展向全域旅游时代迈进,为进一步探索与研究国际化视阈下旅游体育融合发展战略,采用文献资料法、实地考察法等方法,以海南省国际帆船赛事的组织与管理模式为研究案例进行阐述,结合海南体育旅游发展的实际情况,提出相应融合发展战略:“旅游+体育”结合形成的新型业态,使得海南体育产业与旅游产业呈现快速推进势头;以市场为核心,加强政府引导,提升市场化运作效果;借助区位优势来打造品牌,使海南国际帆船赛事Logo形成;建立专业人才培养模式,强化管理赛事质量,提升游客参赛体验;拓宽赛事传播营销渠道,增加营销效益。

With the expansion of tourism space and the integration of tourism resources,the development of tourism industry is moving forward to the era of global tourism.In order to further explore and study the integrated development strategy of tourism and sports in the international perspective,this paper adopts the methods of literature,field investigation,etc.,takes the organization and management mode of Hainan international sailing events as the study case,and combines with the actual situation of Hainan sports tourism development to put forward the corresponding integrated development strategy:integrate“tourism+sports”to form a new type of business,which makes Hainan sports industry and tourism industry show a rapid momentum of promotion;take the market as the core,strengthen government guidance,and improve the effect of market-oriented operation;take advantage of regional advantages to create a brand,make Hainan international sailing event logo;establish professional personnel training mode,strengthen the management of competition quality,and improve the experience of tourists;as well as broaden the communication and marketing channels of the competition,and increase the marketing efficiency.