军运会对武汉城市形象的影响

The Influence of the Military World Games on the Image of Wuhan City

随着城市化的深入发展,城市之间的竞争也是日益激烈。不同的城市形象定位塑造具备当地特色的城市形象,武汉是典型的体育型城市形象。通过举办大型的体育赛事,为武汉带来发展的契机。军运会的到来更是很好地带动武汉城市形象的发展。本文采用文献资料法、问卷调查法和数理统计法,对大型体育赛事和城市形象的概念归纳总结,在此基础上探究两者之间的关系。结果表明,军运会对武汉城市视觉形象、城市行为形象、城市理念形象上均产生相应的影响。

With the further development of urbanization,the competition between cities is increasingly fierce.Different positioning of city image shapes the city image with local characteristics.Wuhan is a typical sports city image.By holding large-scale sports events,Wuhan has brought development opportunities.The arrival of the military games is very good to promote the development of Wuhan city image.This paper adopts the methods of literature review,questionnaire survey and mathematical statistics to summarize the concepts of large-scale sports events and city image and explore the relationship between them on this basis.The results show that the military games will have a corresponding impact on the visual image,behavioral image and conceptual image of Wuhan city.