基于人机融合的运动健康科普微信模式的构建

WeChat Mode Construction of Sports Health SciencePopularization based on Human-computer Integration

目前运动健康科普面临手段单一、流程繁琐、内容专业、成效甚微等困境。本文运用行为学理论和传播学理论,对微信是全媒体传播方式融合的平台、公众微信行为是人运用全媒体交互的结果以及公众微信行为与运动健康科普融合的交互特征进行了分析,试图站在人机融合视角构建运动健康科普微信模式。并基于现代系统科学观分析其要素、结构、机制、原则和优化路径五个方面,阐明了基于人机融合的运动健康科普微信模式构建的理论基础以及现实实践性。为改善我国科普发展结构,优化科普资源配置提供理论支持。

At present,sports health science popularization is faced with the dilemma of single means,complicated process,professional content and little effect.Based on the theory of behavior and communication,this paper analyzes that wechat is an integrated platform of all media communication mode the public wechat behavior is the result of people using all media interaction,and the interaction characteristics of the integration of public wechat behavior and sports health science popularization,trying to construct the wechat mode of sports health science popularization from the perspective of human-computer integration.Based on the modern system science concept,the paper analyzes its elements,structure,mechanism,principle and optimization path,and expounds the theoretical basis and practical feasibility of the construction of sports health popular science wechat mode based on human-computer integration.It provides theoretical support for improving the structure of science popularization development and optimizing the allocation of science popularization resources.