广告文字图形化处理视觉干预质量评价技术研究

Research on quality evaluation technology of visual interventionin graphic processing of advertising text

文字图形化能够大大提升广告的宣传效果,为了准确评价广告文字图形化处理视觉干预质量,提出广告文字图形化处理视觉干预质量评价方法。通过基于图像美化技术的视觉传达设计方法,实现广告文字图形化处理视觉干预处理,再采用视觉兴趣度的图像质量评价方法实现广告文字图形化处理视觉干预质量评价。研究结果表明,此方法可准确评价广告文字图形化处理视觉干预质量,且某广告部门使用该方法后,广告设计采纳率较高,对该方法的满意率高达98.98%。

Graphical text can greatly improve the advertised publicity result.In order to accurately evaluate the visual intervention quality of advertising text graphical processing,an evaluation method of visual intervention quality of the advertising text graphical processing is put forward.The visual intervention treatment of advertising text graphical processing is implemented by means of the visual communication design method based on image beautification technique,and then the visual intervention quality evaluation of advertising text graphical processing is implemented with image quality evaluation method according to the visual interest degree.The research results show that this method can accurately evaluate the visual intervention quality of the advertising text graphic processing.The adoption rate of advertisement design becomes higher,and the satisfaction rate of this method is as high as 98.98%after using this method in an advertising department.