中国文化创意产品国际贸易:特征、地位与趋势

International Trade of Chinese Cultural and Creative Products: Characteristics, Status and Trend

文化创意产业是当前及今后提升国家综合国力的支柱产业,国与国之间在文化创意领域的竞争将日益激烈。一国文化创意产品在国际市场上的现状可以反映出该国文化创意产业的竞争实力。研究发现,中国是文化创意产品出口第一大国,但出口市场过于集中,出口产品内部比例失衡,制造密集型文化创意产品比例较高,而创意密集型文化创意产品比重太少;中国是文化创意产品进口小国,但进口增速居世界第二,进口市场多元化程度高,进口商品比例协调;中国为文化创意产品在世界范围内的交易发挥着重要作用。

Cultural and creative industry is the pillar industry to enhance the comprehensive national strength at present and in the future.The competition in the field of cultural and creative industry will become fiercer between countries.The present situation of a country's cultural and creative products in the international market can reflect the competence of its cultural and creative industries.It is found that China is the largest exporter of cultural and creative products,but the export market is too concentrated,and the proportion of export products is unbalanced.The proportion of manufacturing intensive cultural and creative products is relatively big,while the proportion of creative intensive ones is too small.On the other hand,China is a small importer of cultural and creative products,but the import growth rate ranks the second in the world,the import market is highly diversified,and the import products are relatively harmonious.China plays an important role in the global trade of cultural and creative products these years.