健康养生视角下康养旅游开发分析

Analysis on the Development of Health Tourism from the Perspective of Health Preservation

旅游与健康的融合既能带动旅游产业的经济发展,又能促进康养产业的多元化,在旅游中既能享受明媚风光,又能改善自己的亚健康。本文主要通过在跨健康养生视角下,明确新旧动能转化康养旅游现状、功能和需求,对实现康养与旅游结合一体化进行分析,探讨了目前康养旅游的主要三个发展模式,最后提出发展沉浸式体验健康养生的康养旅游路径,以期推动康养旅游产业的可持续性发展。

China’s economic growth is also facing the problem of aging population.The main concern of an aging society is health.With the development of the Internet,young people also begin to show sub-health symptoms.People’s concept of health is changing.Health products are no longer the only way to maintain health.Health tourism is the first choice for the elderly and sub-health groups.The integration of tourism and health can not only promote the development of tourism industry,but also promote the diversification of health care industry.In tourism,people can not only enjoy the beautiful scenery,but also improve their sub-health.China is rich in health tourism resources.Traditional Chinese medicine resources,ecological resources,sports and leisure resources have a long history,attracting the public who have health needs.This paper mainly analyzes the integration of health and tourism,and discusses the current health tourism situation,function and demand by clarifying the transformation of old and new energy from the perspective of health preservation.Finally,the paper puts forward a new way to develop the immersive health tourism,in order to promote the sustainable development of health tourism industry.