摘要
新的互联网信息传播模式,削弱的是传统思维,推动的是思想变革与科技创新。媒体融合跳出“传统”求“新”发展,既体现媒体责任与担当,也顺应社会、科技、思想发展潮流。融合受众思维,重整信息流,再建信息传播关键节点,构建融媒体“内容+平台+服务”的互联网媒介生态圈,采取融媒体平台和行业多平台数据资源共享的“1+N”应用模式,不但实现了媒体融合,更实现了服务融合,增加了媒体用户黏性,拓宽了媒体融合的深度和广度。
The new communication mode of internet information weakens the traditional thought and promotes the idea changing and innovation of technology.Media convergence pursues the new beyond the traditional,it reflects the responsibility of media,and goes with the development stream of society,technology,and idea.IT integrates the audience thinking,reforms the information flow,and reconstructs the key nodes of information communication.It constructs the“content+platform+service”internet media ecosphere of integrated media,takes the“1+N”application mode of integrated media platform and multi-platform data resource sharing,not only realized media convergence,but also realized service convergence,and also increased the user stickiness,broadened the depth and breadth of media convergence.
作者
施金龙
SHI Jinlong(Jiangning Integrated Media Center,Nanjing 211100, China)
出处
《中国有线电视》
2020年第10期1119-1122,共4页
China Digital Cable TV
关键词
媒体融合
受众意识
数据共享
关键节点
服务融合
media convergence
audience awareness
data sharing
key node
service convergence