县级融媒体中心建设路径探索与思考

Exploration and Thinking on Construction Path of the County-level Integrated Media Center

县级融媒体中心建设是整合县级各种媒体资源、提高县级媒体影响力的科学策略。当然,融媒体中心建设的经验缺乏、人才短缺、技术短板等问题在一定程度上制约了融媒体中心建设的进程。基于此,县级融媒体中心要以媒体的受众需求为导向,对现有资源进行科学规划与应用,并积极吸引外部优质媒体资源融入,以此来壮大中心建设的能力和效果。在分析当前县级融媒体中心建设面临的形势的基础上,就融媒体中心建设中存在的问题,及如何优化融媒体中心建设,进行了实践性的探索与思考,从而使县级融媒体中心建设的思路和方法进一步丰富。

The construction of county-level integrated media center is a scientific strategy to integrate various media resources and improve the influence of county-level media.Of course,the lack of experience,the shortage of talents and the lack of technology in the construction of the integrated media center restrict the process of the construction of the integrated media center to a certain extent.Based on this,the county-level integrated media center should be guided by the needs of the media audience,scientifically plan and apply the existing resources,and actively attract external high-quality media resources to integrate,so as to strengthen the capacity and effect of the center construction.Based on the analysis of the current situation faced by the construction of county-level integrated media center,this paper makes practical exploration and thinking on the problems existing in the construction of the integrated media center and how to optimize the construction of the integrated media center,so as to further enrich the ideas and methods of the construction of county-level integrated media center.