基于新媒体技术的广播电视播音主持发展的分析

Analysis on the Development of Broadcasting and Television Hosting Based on New Media Technology

新媒体时代下,无论是人们的生活方式还是工作方式都产生了巨大转变,而传统广播电视播音主持在如今的新媒体环境下也暴露出越来越多的缺点及问题。在新媒体时代的影响下,需不断对广播电视播音主持的形式不断创新,对播音主持内容进行不断完善与丰富,逐渐将新媒体技术融入其中。首先对基于新媒体时代下传统广播电视播音主持中存在的问题及新媒体技术的优势进行概述,再对基于新媒体技术广播电视播音主持的发展趋势进一步分析。

Based on the new media era,both people's lifestyles and working methods have undergone tremendous changes,and traditional radio and television broadcasting hosts have also exposed more and more shortcomings and problems in today's new media environment.Under the influence of the new media era,it is necessary to constantly innovate the form of broadcasting and TV broadcasting hosting,constantly improve and enrich the content of broadcasting hosting,and gradually integrate new media technology with it.This article first gives a brief overview of the problems existing in traditional broadcasting and TV broadcasting hosting based on the new media era and the advantages of new media technology,and then gives a further overview of the development trend of broadcasting and TV broadcasting hosting based on new media technology.