电视节目移动终端运营有效方法研究

Research on Effective Methods of TV Program Mobile Terminal Operation

随着互联网技术的不断成熟和大数据时代的到来,我国移动终端视频已经逐步地代替了电视端,收获了大量的观众。电视节目的传播载体也逐渐地从电视机向移动终端转移,以电视节目在新媒体时代的传播作为出发点,探究电视节目在移动终端运行的有效方法。

With the continuous maturity of internet technology and the arrival of big data era,China's mobile terminal video has gradually replaced the TV terminal,and gained a large number of viewers.The transmission carrier of TV program is gradually transferred from TV to mobile terminal.This paper will take the transmission of TV program in the new media era as the starting point to explore the effective method of TV program operation in mobile terminal.