基于设计视角的朱仙镇木版年画色彩语言分析

Color language analysis of Zhuxian Town woodblock new yearpainting based on design perspective

当前,新媒体成为大众艺术输出的主要方式。许多民间艺术逐渐脱离人民生活,失去赖以生存的文化环境,陷入生存困境,逐渐走向被博物馆保护或被摆在收藏家置物架上的命运,作为中原民间美术奇葩的朱仙镇木版年画也不例外。已被习惯性制约的传统年画如何与设计对接,重新诠释其意义以解决困境并保持生命力成为亟待解决的问题。文章基于设计视角从朱仙镇木版年画色彩的五色审美观、色彩原生性、图形色彩特征等方面进行分析,发掘其色彩语言的现代设计意义。

At present,new media has become the main way of mass art export.Many folk art gradually break away from people’s life,lose the cultural environment on which they depend,fall into the predicament of survival,and gradually go to the fate of being protected by museums or placed on collectors’shelves,as the Central Plains Folk art wonderful work Zhuxian Town woodblock new year painting is no exception.How to connect with design,reinterpret its meaning to solve the dilemma and maintain vitality has become an urgent problem.Based on the design perspective,this paper analyzes the five-color aesthetic view,color originality and graphic color characteristics of woodblock new year painting in Zhuxian Town,and explores the modern design significance of its color language.