大数据时代背景下高校招生宣传工作创新研究

Research on the Innovation of University Admissions Propaganda under the Background of Big Data

在大数据时代背景下,高校招生宣传工作要将大数据的理念与技术融入其中。将大数据技术运用于高校招生宣传,有助于实现高校招生宣传对象、内容和方式的精准性。高校可以发挥大数据技术的优势,开发大数据招生管理系统和专门的招生宣传机器人。高校要通过数据分析,设计差异化和个性化的招生宣传方案和内容。

In the context of the era of big data,university admissions promotion should incorporate the concept and technology of big data.The application of big data technology to college admissions promotion helps to achieve the accuracy of the objects,content and methods of college admissions promotion.Universities can take advantage of big data technology to develop big data enrollment management systems and special enrollment promotion robots.Colleges should design differentiated and personalized enrollment publicity programs and content through data analysis.