TRIZ 工程理论在“汽车销售实务”教学中的创新应用

Innovative Application of TRIZ Engineering Theory in the Teaching of“Automobile Sales Practice”

在“跨学科”建设背景下,如何做好高职院校“工+商”跨学科专业课程教学改革是值得研究的课题。将TRIZ工程理论应用于“汽车销售实务”课程教学中,针对教学内容、方法、手段、线上学习平台等四个方面进行创新改革。激发学生学习热情,形成创新意识,为社会培养“技术+管理”的双能型人才。

Under the background of"interdisciplinary"construction,how to take the“engineering+business”interdisciplinary professional courses teaching reform in higher vocational colleges is a subject that is worth researching.The engineering theory of TRIZ was applied to the teaching of"Automobile Sales Practice",and innovation and improvement were carried out in four aspects,including teaching content,methods,means and online learning platform.To stimulate the students'learning enthusiasm,form the consciousness of innovation,and cultivate the dual-ability of"technology+management"talents for the society.