提升烟草行业软实力的思考和建议

Thoughts and suggestions on improving tobacco industry’s soft power

基于软实力理论研究成果、国家软实力建设要求和烟草行业软实力的实际现状,本文探讨了烟草行业软实力的内涵和构成要素,即文化感召力、战略领导力、学习创新力、社会责任力、舆论引导力和风险抵御力。遵循软实力建设规律,提出了把观念变革作为先决条件,把顶层规划和机制建设作为前提支撑,把处理好“三个关系”作为重要原则,把加强智库建设作为重点工程,把提升烟草行业形象作为落脚点的基本要求,并从烟草行业软实力构成的六个方面分别给出了相应提升建议。

Based on the research results of soft power theory,the requirements of national soft power construction and the actual situation of tobacco industry's soft power,,this paper explores the connotation and constituent elements of soft power in tobacco industry,including cultural appeal,strategic leadership,innovation ability,social responsibility,public opinion guidance and resilience to potential risks.Following the law of soft power construction,this paper proposes to take ideology reform as a prerequisite,take top-level plan and mechanism construction as support;the"three relationships"as an important principle,think-tank construction as a key project and the tobacco industry’s image improvement as an ultimate goal.At last,suggestions on further improvement of tobacco industry soft power are given from six aspects.