微媒体视阈下意识形态工作范式探究

Innovative A New Paradigm for Ideological Work by Micro Media

随着人类社会信息化程度加深,微媒体已经成为人与人之间交往的重要媒介,深刻地改变着人们的话语方式和交往行为。微媒体造成了话语权泛化,促成意识形态工作效力传递链条的闭环,这有助于完善意识形态工作的反馈机制,即创新意识形态工作方法的教育模式、分析意识形态工作效果的评价方式、研判意识形态工作方向的决策方法,三者依次递进、首尾相继、循环发力,为微媒体语境中的意识形态工作提供了一种新范式。

With the deepening of information technology in human society,micro media has become an important medium of communication between people,profoundly changing people’s discourse and communication behavior. Micro media causes the generalization of discourse power,promotes the closed-loop of the transmission chain of the effectiveness of ideological work,and helps to improve the feedback mechanism of ideological work,that is,the education mode of innovative ideological work methods,the evaluation mode of analyzing the effectiveness of ideological work,and the decision-making method of studying the direction of ideological form work. They are progressive,successive and cyclic,which provide a new paradigm for ideological work in the context of micro media.