重大疫情应对中舆情引导与网络信息治理探赜

Public Opinion Guidance and Network Information Governance in Response to Major Epidemic

重大疫情应对是检验国家治理体系和治理能力现代化的重要"战场"之一。在网络及自媒体高度发达的今天,重大疫情暴发必然伴随舆情信息泛滥,舆情引导及网络信息治理成为应对重大疫情的"第二条"战线。为此,在重大疫情应对中,应坚持"第一者"视角和"他者"视角相结合、宏大叙事与个体叙事相结合、依法规范与依情回应相结合的舆情引导原则。同时,在具体的网络信息治理中,可尝试实施技术性、人文性、基础性三种策略,以舆情引导及网络信息治理的"隐性"战线配合疫情防控的"显性"战线,全面协调推进重大疫情的整体应对与防控。

Major epidemic response is one of the important battlefields to test the modernization of national governance system and capacity. Today,with the highly developing network and self media,the outbreak of a major epidemic is bound to be accompanied by the flood of public opinion information. Public opinion guidance and network information governance have become the second front in response to a major epidemic. Therefore,in response to major epidemic,we should adhere to the guiding principle of public opinion,which is the combination of the first perspective and the other perspective,the combination of grand narrative and individual narrative,and the combination of legal norms and emotional response. At the same time,in the specific network information governance,we can try to implement three strategies,namely,technology,humanity and foundation,to guide public opinion and network information governance. The recessive front cooperates with the dominant front of epidemic prevention and control to comprehensively coordinate and promote the overall response and prevention and control of major epidemic.