青岛市海洋体育文化资源开发研究

Research on the Development of Marine Sports Cultural Resources in Qingdao

海洋体育消费潜力巨大,海洋体育文化产业是促进沿海经济发展的重要途径。采用文献资料法、数据统计法和逻辑分析法,比较分析代表性滨海城市的资源禀赋,定量计算青岛海洋体育文化资源的丰度及绩效,系统梳理开发、利用情况。研究发现,青岛海洋体育文化资源禀赋优异,但丰度及绩效评价较低,对产业的有益发展影响不大。据此,提出突出青岛特色、加强产业融合等路径,以促进青岛海洋体育文化资源的充分开发。

Marine sports consumption potential is huge,and marine sports culture industry is an important way to promote coastal economic development.This paper takes Qingdao marine sports cultural resources as the research target,and employs the literature data method,data statistics method and logical analysis method to compare with the marine sports cultural industries of coastal cities such as Dalian and Weihai from the perspective of resource endowment.It quantitatively calculates the abundance and performance of sports cultural resources of Qingdao,and comparatively analyzes its development and utilization of marine sports cultural resources.The results show that Qingdao marine sports culture resources are excellent,but the abundance and performance evaluation are low,which has little impact on the beneficial development of the industry.Based on this,this paper puts forward the ways to highlight the characteristics of Qingdao and strengthen the industrial integration,so as to promote the full development of Qingdao marine sports cultural resources.