人工智能在提升电子商务营销技术服务的应用研究

Application Research of Artificial Intelligence in Improving Ecommerce Marketing Technology Service

对人工智能技术的发展及主要功能进行了分析,然后对其在电子商务营销中的具体应用进行了研究。人工智能技术应用于电子商务行业,可以有效提升电子商务销售环节的服务质量与工作效率,进而使企业获得更多的经济效益。

This paper analyzes the development and main functions of artificial intelligence technology,and then studies its specific reference in e-commerce marketing.The application of artificial intelligence technology in e-commerce industry can effectively improve the service quality and work efficiency of e-commerce sales,and then make enterprises obtain more economic benefits.