大数据在旅游管理中的运用探究

The Application of Big Data in Tourism Management

伴随着新时代新型技术在网络中的创新性发展,促使旅游业从传统趋向于现代转型的发展之势成为必然,如何把新型技术运用于旅游管理之中,是时代发展的必然要求。大数据的出现与发展为旅游管理提供了重要的管理方法与方式,为旅游业质量的提升与发展起到了更好的促进作用,为充分有效利用旅游资源提供了较佳配置,为强化旅游宏观规划调控管理提供了重要手段。

With the innovative development of new technology in the network in the new era,promoting the transformation of tourism from tradition to modernization and applying new technology to tourism management are bound to be the inevitable requirement.The emergence and development of big data provide important methods for tourism management,play a better role in promoting the improvement of tourism quality,offer a better allocation for the full and effective utilization of tourism resources,and provide important means to strengthen the management of tourism macro-planning.