智媒体视域下高校红色文化教育的机遇与创新

The Opportunities and Innovation of Red Culture Education in Colleges from the Perspective of Intellectual Media

加强高校红色文化教育是提升湖湘文化传播力的有力举措。近年来,基于人工智能、大数据等新技术的智媒体正推动着传播领域发生深刻变革,其个性化推荐、互动式传播、可视化呈现、智能化管理等特点和优势,为高校实现红色文化教育资源匹配精细化、教育方式交互性、教育载体多样性、教育管理系统性带来了机遇。利用智媒体创新高校红色文化教育,必须紧跟时代脉搏,挖掘红色文化资源的时代内涵;优化资源配置,实现红色文化资源个性化推荐;创新教育方式,促进红色文化互动式传播;创新教育载体,推进红色文化资源可视化呈现;完善反馈机制,实现红色文化教育智能化管理。

Strengthening the red culture education in colleges is a powerful measure to enhance the communication power of Huxiang culture.In recent years,intelligent media based on artificial intelligence,big data and other new technologies are promoting profound changes in the field of communication.Its personalized recommendation,interactive communication,visual presentation,intelligent management and other characteristics and advantages have brought opportunities for colleges to realize the matching refinement of red cultural and educational resources,the interactivity of educational methods,the diversity of educational carriers,and the systematicness of educational management.In order to innovate the red culture education in colleges,we must keep up with the pulse of the times,excavate the connotation of the red cultural resources,optimize the allocation of resources,and realize the individuation of the red cultural resources recommend,innovate the way of education,promote the interactive communication of red culture;innovate the carrier of education,promote the visual presentation of red cultural resources;perfect the feedback mechanism to realize the intelligent management of red culture education.