自媒体时代“微载体”在高校思政工作中的应用研究

Research on the Application of " Microcarriers" in Ideological and Political Work in Colleges and Universities in the Era of Self-media

基于对自媒体时代“微载体”内涵及其在思政工作中的作用分析、“微载体”在高校大学生思政工作中的应用现状分析和高校思政教育工作中有效应用“微载体”策略探究,提出提高高校相关人员的信息素养和媒介素养、发挥大学生在思政教育“微载体”应用中的主体作用、优化高校“微载体”的思政教育内容、加强高校“微载体”管理等实施路径,达到提升“微载体”在高校大学生思想政治教育中实效性和针对性的目的。

Based on the analysis of the connotation of"microcarriers"in the era of self-media and its role in ideological and political work,the analysis of the application status and the exploration of the effective application of"microcarriers"strategy in ideological and political education work of colleges and universities,the paper puts forward that we should enhance relevant personnel's information literacy and media literacy in colleges and universities,exert the main role of college students,optimize the content of"microcarriers"of ideological and political education in colleges and universities,strengthen the management of"microcarriers"to improve the effectiveness and pertinence of"microcarriers"in ideological and political education.