浅析高职院校就业工作中新媒体的应用与发展

Analysis on the Application and Development of New Media in the Employment Work of Higher Vocational Colleges

当前,高职院校学生的就业需求开始转变,结构性失业情况明显。高职院校就业指导与服务体系的相对滞后是产生这一问题的重要原因。新媒体应用在高职院校就业工作中能够更加广泛与迅速地传播信息,实现各方互动和信息共享。然而,高职院校就业工作中新媒体应用水平不高,通过加强就业工作体系建设,搭建校地、校企联动的新媒体信息平台,提升就业工作队伍使用新媒体的能力,加强学生使用新媒体的引导,能够有效解决高职院校就业工作中的现实痛点。

At present,the employment demand of higher vocational college students has begun to change,and thestructural unemployment situation is obvious.The relative lag of employment guidance and service system in higher vocational colleges is an important reason for this problem.The application of new media in the employment work of higher vocational colleges can spread information more widely and rapidly,realize the interaction of all parties and the share of information.However,the application of new media is not high in the employment work of higher vocational colleges,the problems can be solved by strengthening the construction of the employment system that links school and enterprise to improve the application ability of the working team;enhancing the guidance of students to the use of new media to effectively solve the real pain in the employment work of higher vocational colleges.