新经济背景下企业市场营销战略新思维的探究

Research on the New Thinking of Enterprise Marketing Strategy Under the Background of New Economy

在新经济背景下,我国企业经营环境越来越好,企业的市场营销发展可谓是机遇与挑战并存,企业要想在竞争日益激烈的市场中保持稳定的竞争力,必须顺应经济时代发展规律,结合企业自身经营方向和营销理念,积极创新企业营销战略思维。为此,论文对企业市场营销战略思维创新必要性和现存问题进行了分析,并探究了企业市场营销战略新思维,希望推动企业稳定发展,为我国经济建设提供持续、充足的动力。

Under the background of new economy,the business environment of China's enterprises is getting better and better.The marketing development of enterprises is both opportunities and challenges.In order to maintain stable competitiveness in the increasingly fierce competition in the market,enterprises must conform to the law of economic development,combine their own management direction and marketing philosophy,and actively innovate their marketing strategic thinking.Therefore,this paper analyzes the necessity and existing problems of enterprise marketing strategic thinking innovation,and explores the new thinking of enterprise marketing strategy,hoping to promote the stable development of enterprises and provide sustainable and sufficient impetus for China's economic construction.