从历史文化名城到浪漫邂逅之都的变迁——基于网络文本分析的丽江大研古城旅游迷思演变研究

From the Historic Town to the Town of Romance:a Study on the Tourism Myth:Changing in Lijiang Ancient Town based on Network Text Analysis

迷思作为二层级的符号系统,是一种抽象化的意指。旅游迷思是旅游吸引物的迷思,作为旅游吸引物的抽象意指,表现为一种具有集体性、自然性及抽象性的旅游认知,能从想象地理视角对旅游吸引物进行表征。基于对网络游记文本及文献的分析,本文发现大研古城的旅游迷思经历了"神秘迷思—人文迷思—浪漫迷思"的演变。其中,由表达层面(E)及指向关系(R)变化而引起的古城旅游符号系统改变是大研古城旅游迷思演变的直接原因。以酒吧为代表的浪漫小资旅游元素大量涌入古城,而引发的大研古城主要景观变化及旅游文化语境改变是大研古城旅游迷思演变的根本原因。

Myth is an abstract connotation. Tourism myths are the myths of tourist spots. As the abstract connotation of tourist spots, it can represent tourism attractions from the perspective of imaginative geography. Based on the analysis of online travel notes and literature, it is found that the tourism myths of Lijiang ancient town have experienced the evolution of "mysterious myths-humanistic myths-romantic myths". Among them, the change of tourism symbol system caused by the change of expression relationship(E) and direction relationship(R) is the surface reasons of the evolution of tourism myths in Lijiang ancient town. The deeper reasons for the evolution of tourism myths in Lijiang ancient town are the main landscape and tourism cultural changing of Lijiang ancient town.