天门九蒸宴创新发展研究

On Innovation of Tianmen Nine Steamed-dishes Banquet

为创建荆楚名宴品牌,努力服务湖北地方经济,武汉商学院荆楚风味筵席研发团队以天门九蒸宴的发展历程为切入点,在明析其特色风味的基础上,探究其发展滞缓的主要原因,指出其创新发展的有效路径,期盼它在保持传统特色风味的前提下革故鼎新,不断完善自身形象,真正实现跨越式发展。

To build Jingcu banquet brand to boost the local economy growth, Jingchu Banquet R&D Team of Wuhan Business University tries to study the factors that restrict the spread and development of Tianmen Nine-Steamed-Dishes banquet. The paper begins with the history of the dishes, and then summarizes the characteristic flavor of them, and lastly it proposes the approach to innovative development. It is hoped that the banquet can improve its brand image, achieve a revolutionary expansion while still keeping its traditional flavor.