“一空间一品牌”阅读推广模式探究——以浦东图书馆为例

“One Space One Brand”Research on the New Mode of Reading Promotion-Taking Pudong Library as an Example

在国家大力提倡全民阅读的背景下,图书馆阅读推广活动发展迅猛。上海浦东图书馆为体现“精品在馆,数量在点”的阅读推广活动特点,推出“一空间一品牌”品牌建设模式。通过构建理念、调查研究、模式设计、组织实施、评估反馈等几个方面对浦东图书馆阅读推广活动品牌建设进行探究,以为公共图书馆在保证活动数量的基础上做到品质提升,更好开展公共文化服务提供借鉴。

Under the background of national vigorous promotion of nationwide reading,library reading promotion activities are developing rapidly.In order to reflect the characteristics of reading promotion activities with‘high-quality goods in the library and quantity in the spot’,Pudong Library has launched the brand construction mode of"one space,one brand".This thesis explores the new mode of reading promotion in Pudong Library through the aspects of concept,research,design,organization,implementation and evaluation,providing reference for public libraries to improve their service quality and carry out better public cultural services on the basis of guaranteeing the number of activities.