符号学视野下的城市文化衍生品开发

Development of Urban Cultural Products from the Perspective of Semiotics

城市文化衍生品是城市文化的体现,具有历史文化性、独特性、宣传性等特点,对城市形象的塑造和传播有着重要意义。城市文化衍生品开发成为当下城市品牌提升的有效途径之一,受到了城市管理者的欢迎。城市文化衍生品的设计开发过程可以结合符号学的原理,在文化元素挖掘提炼、编码设计、产品形成、解码使用等环节进行优化,推动城市文化衍生品开发的规范化和实效性。

Urban cultural product is an embodiment of urban culture,with the characteristics of history,uniqueness,publicity and so on.It is of great significance to the shaping and dissemination of the city image.The development of urban culture products has become one of the effective ways to promote the urban brand,and is welcomed by the city managers.The design and development process of urban cultural products can be optimized by applying the principles of semiotics to such processes as cultural element extraction,coding design,product formation,decoding and use.The optimization will promote the standardization and effectiveness of the development of urban cultural products.