互联网使用与居民旅游消费——来自中国家庭追踪调查的经验证据

Internet Use and Tourism Consumption of Chinese Residents:Empirical Evidence from China Family Panel Studies

随着信息技术的发展,互联网的普及与使用对促进中国居民旅游消费发挥着越来越重要的作用。本文使用2018年中国家庭追踪调查(CFPS)数据,实证检验了互联网使用对中国居民旅游消费提升作用的存在性和异质性。研究发现,无论是基准回归还是工具变量法检验,互联网使用对中国居民旅游消费的正向效应均十分显著。进一步研究发现,相对于其他居民群体,城镇居民、中等偏下收入水平居民、中等教育水平居民能获得更高的正向效应。因此,应进一步加快“互联网+旅游”融合发展,推动旅游产业高质量发展;加快信息基础设施建设,缩小城乡之间、地区之间和群体间的数字鸿沟;规范互联网消费环境,激发居民旅游消费潜能。

With the development of information technology,the popularization and use of the internet is playing an increasingly important role in promoting Chinese residents'tourism consumption.Based on the data from the 2018 China Family Panel Studies(CFPS),this paper empirically tests the existence and heterogeneity of the promotion effect of internet use on Chinese residents'tourism consumption.It is found that the positive effect of internet use on Chinese residents'tourism consumption is very significant,whether it is baseline regression or instrumental variable test.Further research shows that compared with other residents,urban residents,residents with lower middle income level and residents with secondary education level can obtain higher positive effects.Therefore,we should further accelerate the integration of“Internet+tourism”,and promote the high-quality development of the tourism industry.Besides,we should also accelerate the construction of information infrastructure,and narrow the digital gap between urban and rural areas,regions and groups.Moreover,we ought to standardize internet consumption environment,and stimulate residents'tourism consumption potential.